Google Business

Google Business is a free tool from Google which is often overlooked for what it has to offer. It can greatly boosts your business visibility and connects you with clients.

What is Google Business?

Previously known as Google My Business, this platform lets you manage your online presence across Google.

By creating and verifying your Google Business profile, you make sure that your business information is accurate and up-to-date as it helps your business appear in local search results and on Google Maps, making it easier for local clients to find you, especially when you have a store front, a coffee shop or restaurant.

Clients can interact directly by leaving reviews and asking questions, enhancing engagement. Regularly updating your information is key, so that customers have accurate details, improving their overall satisfaction.

Google Business also provides insights into how customers discover and interact with your listing. Metrics like profile views, website clicks, and direction requests are invaluable for understanding and improving your online performance.

Best Practices

•Complete all sections of your profile, including your business name, address, phone number, website, and hours. A full profile appears more professional and can enhance your search rankings.

•Upload high-quality photos and up to 30-second videos of your business, products, and services. Visual content draws attention and provides a clearer idea of what you offer. These videos can improve user engagement and potentially boost your Google ranking as well.

•Encourage satisfied customers to leave positive reviews and respond to all feedback. Incorporating keywords in your responses can also aid visibility.

•Utilize the posting feature to share news, updates, events, and promotions, similar to other social media platforms. The advantage here is that these posts are visible without needing a user account, extending your reach.

•List your products or services with detailed descriptions, pricing, and any other relevant information. This transparency helps potential clients understand what you provide and enhances your profile’s utility and appeal. Accurate listings also help improve search relevance.

Feel free to reach out if you need any assistance with this.
We’re here to help.

Written by Norja Vanderelst
Brand & Design Ninja at Colour Infusion
Visit colourinfusion.ca