What is a vector file?

Working with established companies often entails needing their logos for various projects. In these situations, I usually request the vector file of their logo. More often than not, this request is met with a look of confusion. So, let’s demystify this: What exactly is a vector file?

A vector file is a unique kind of graphic. What makes it special is its ability to be enlarged or reduced in size without losing any of its image quality or sharpness. This is different from more common image types, like JPEG or PNG files, which can become blurry or pixelated if you try to enlarge them too much.

So how does a vector file do this? Rather than storing the image as a grid of individual dots, or pixels, it saves the image as a series of paths described by points, lines, and curves. These paths can be scaled up or down infinitely, always preserving the same level of detail and clarity. This makes vector files the perfect choice for designs that need to be displayed at many different sizes, like company logos, icons or design details.

The most common types of vector files are Adobe Illustrator (AI), Encapsulated PostScript (EPS), and Scalable Vector Graphics (SVG) which can be opened and edited in graphic design software.

Vector files are crucial in the world of digital and print design. They’re scalable, precise, and versatile, making them a favoured choice for high-quality graphics.

Written by Norja Vanderelst
Colour Infusion • Brand & Design Ninja
403.688.1137 or visit colourinfusion.ca