Your Email Signature

Companies are always searching for methods to increase the visibility of their brands. The email signature is one section that is frequently disregarded. E-signatures serve as a low-cost marketing strategy in addition to being a sign-off.

Every email you send includes your e-signature, which serves as a client touchpoint. Every interaction is a subtle way to reaffirm your brand. Additionally, an e-signature can be used as a call-to-action to promote your latest product, increase website traffic, or engage your audience with relevant content. To make the most of your e-signature, you may do more than just include your name, company logo, phone number, and website.

Here are some ideas:

Add a personal quote: A quote that aligns with your brand’s values can help reinforce your message. For example, if you run a wellness business, a quote like “Helping you find balance in everyday life” can subtly promote your mission while adding a personal touch.

Important links: Does your website include worthwhile content? Include a link in your e-signature to your most recent blog post, eBook, or other digital item. This establishes you as an authority in your subject and keeps your audience interested.

Events or promotions: Do you have a promotion, sale, or event coming up? Include a brief mention along with a clickable link in your e-signature to use it as an extra marketing channel. Recipients may be greatly reminded to act by this non-intrusive form of advertising.

Link for arranging appointments: Including a link for scheduling appointments (for example, via Calendly or another booking platform) might be a clever strategy for service-based firms to entice customers to get in touch. It is especially helpful for coaches, consultants, or service providers who depend on meetings with clients.

Reviews or testimonials: Have a recent client testimonial? Include a short snippet in your e-signature with a link to “Read more reviews.” This builds trust with new contacts.

QR code: A QR code in your e-signature can link to your website, a landing page, or even your digital business card. This is a creative way to offer quick access to important information and makes your email stand out.

Tips for Creating an Effective E-Signature

Simple: While it’s tempting to add too much information, simplicity is key. Avoid clutter and make sure your signature is clean, readable, and well-organized.

Mobile-Friendly: Many people will view your emails on their phones, so your e-signature should be optimized for mobile devices. Test it across different devices to ensure it displays well everywhere.

Consistency: Make sure that your fonts, colours, and layout of your e-signature align with your overall branding. Consistency reinforces your company’s identity. Just keep in mind, even with your best efforts, it’s possible that your e-signature looks different on a variety of email-clients.

Update: If you run promotions or events, don’t forget to update your e-signature regularly to reflect the most current information.

Written by Norja Vanderelst
Brand & Design Ninja at Colour Infusion
Visit colourinfusion.ca